AZTEC ADAPTIVE SPORTS

Branding | Identity| Web design | Video editing

Aztec Adaptive Sports is a California State University athletic brand, based at San Diego State University (SDSU). The mission is to create opportunities and an inclusive environment for disabled athletes to develop independence, confidence, and fitness to compete at different athletic events. Aztec Adaptive Sports’ targeted audience is disabled athletes across the nation, potential sponsors, and prospective athletes. As a team, the Aztec Adaptive Sports brand is designed to be versatile, progressive, and powerful.

Logo

The concept of the logo mark is a powerful and unforgettable shape, symbolizing an open gate, and is made from the initials of the organizations name. It also uses the feather shape inspired from the Aztec warrior headdress, reflecting the SDSU traditions.

Paper system

Repetitive use of the brand logo on the paper system creates consistency and a bold brand identity. The color strategy is based on black with a hint of red and white, and gives a professional impression to the audience.

UI

The goal of the organization is to increase the recognition from other institutions and fellow athletes to expand the team and the adaptive sports scene. To achieve this goal their websites should be attractive and up-to-date, with clear messages of recruitment for new teammates. On the home screen, the first image the audience will see is the stunning photograph of Akheel Whitehead calling upon them to join the team.

Banner | Singlets

The red was chosen for the main color on the uniform to help emphasize that Aztec athletes stand out from their competitors on the field. The flag banner introduces Aztec Adaptive Sports with bold images to convey power and strength.