LEARN TO GROW

Branding

The main goal of the Learn to Grow campaign is to help children, families and schools learn and grow together through gardening. The design of the icon show the strong connection between learning and growing vegetables to appeal the audience the importance of gardening. The sticker, the buttons and the promotional item will help people gain interest in the cause. The iPhone app contains the guidance for gardening beginners, a virtual gardening community to connect people, and a gardening quiz for educational purpose.